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21 Tips and Tools for Recruiting the Best Affiliates

If you’re a product seller, you already know that not all affiliates are created equal.

21 Tips and Tools for Recruiting the Best Affiliates

Some will never promote. Others promote once and disappear. And a small percentage will promote your products over and over, making a lion’s share of sales for you.

So how do you recruit great affiliates?

While there is no one answer, there are many ways to find and recruit those key affiliates who will take your business to the next level.

1: “Wanna Promote?”

Contacting websites, blogs and other web publishers.

Send them a well-written email to ask them in a very polite way if they would like to become your affiliate.

You’ll likely have to contact a lot of people to get results, but it can be totally worth the effort.

2: Use a Service

Use a service such as Affiliate Leads to locate potential affiliates by category, keyword or advertiser.

3: Bloggers

Group High is a site that will help you find the best bloggers and influencers, as well as manage your relationships.

4: Outsource

If you have the funds, you can hire a service such as Experience Advertising to do your outreach and recruiting for you.

5: Use PPC Search Ads

Did you know that affiliates are actively looking for great programs to promote? You can find them by running PPC ads in Google Adwords and Bing Ads.

Don’t forget to track to see which ads are bringing in the most effective affiliates.

6: SEO’d Affiliate Pages

Create a page just for affiliates. Then optimize that page for SEO results, so when people are searching for affiliate programs in your niche, they can find you in the organic search results.

7: Press Releases

Write press releases for online distribution. Press releases can be another way to gain traction in the organic rankings.

8: Facebook Ads

Did you know you can find affiliates on Facebook? Target people who are interested in affiliate marketing and blogging in your niche.

9: Networks

Launch your product on an affiliate network.

There are many to choose from, including Clickbank, Commissions Junction, JVZoo, Linkshare and Sharesale.

In some cases you might want to screen affiliates from these networks to be sure you’re only dealing with reputable people.

10: In Person

Trade shows, summits and conferences are great places to meet new affiliates. You might even consider getting a booth at some of these events, so affiliates are coming to you instead of you hunting them down.

11: Affiliate Forums

Build and maintain a presence on affiliate forums. These are great places to meet and recruit affiliates. Here’s a few to get you started:

A Best Web http://www.abestweb.com/

Affiliate Fix https://www.affiliatefix.com/

Affilorama https://www.affilorama.com/forum/

Black Hat World https://www.blackhatworld.com/

DN Forum https://www.dnforum.com/

Digital Point https://forums.digitalpoint.com/

Site Point https://www.sitepoint.com/community/

V7N http://www.v7n.com/forums/

Warrior Forum http://warriorforum.com

Wicked Fire http://www.wickedfire.com/

12: Twitter

Twitter is a good place to meet potential affiliates. Search for your keywords to find who is talking about your niche, and then follow them and start interacting.

13: LinkedIn

LinkedIn is a great place to meet affiliates and just network in general. You can post and participate in discussions and connect with people in a professional atmosphere.

14: Talk to Your Customers

This is a great way to get new affiliates who truly use and believe in your product. Reach out to your buyers and see who would like to be your affiliate, and take it from there.

15: Customer Referral Program

Tools such as Referral Candy and Friend Buy make it super easy to set up and run a customer referral program.

Plus it automates the process, so you can put your focus elsewhere.

16: Your Own Site

Place a link on your website. This is perhaps the most simple, yet most overlooked technique of all.

Place a link at the bottom of your website, and anywhere else you choose, pointing people to your affiliate page.

17: You Promote Mine, I’ll Promote Yours

Approach other product sellers and offer to do a deal in which you promote each other’s product.

A few notes about this one: Obviously you want to find product owners in your same niche.

You want to love their product enough to promote it – don’t promote junk just to make some sales of your own.

And while many will tell you that you cannot be direct competitors to do this, it’s simply not true. For example, let’s say you have a product that teaches traffic generation techniques.

You find another product that also teaches traffic generation techniques, so naturally they seem like a direct competitor. But the actual techniques they teach are somewhat different from yours.

I can tell you right now that your customers are not buying just one product on generating traffic – they’re buying several. You can be the affiliate who introduces them to a traffic course you truly believe in, and in return get your own product promoted as well.

18: It’s Super Affiliate!

Look for super affiliates – the top affiliate performers who can generate significant revenue for the merchants they choose to promote.

They’re going to be looking for high conversion rates and a decent percentage of the profits.

Be sure you’ve got everything running smoothly and converting well before asking them to promote. If they make a lot of sales, they may continue to promote you into the future.

But if there are technical glitches or low conversions, you will never hear from them again.

19: Spy

Watch to see who is promoting similar offers. If you’re about to launch that traffic program, so some research to find out who the top affiliates were for previous traffic programs.

Spy

Perhaps the easiest way to do the research is proactively. Sign up as an affiliate yourself so you can see who the top promoters are, and contact them well in advance of your own launch.

20: Contests

Run an incentive contest, promote it everywhere. Running a contest with cash prizes for top performers will entice new affiliates to join your affiliate program.

21: Affiliates Recruiting Affiliates

Offer an incentive to current affiliates to bring in new affiliates. Affiliates know other affiliates. And offering a percentage of profits on their affiliate recruits is a great way to incentivize them to do your affiliate recruiting for you.

Above all else take care of your best affiliates and keep them happy. Affiliates can make or break your business. If just one affiliate has a bad experience with you, they can potentially tell dozens of others to steer clear. Once this happens, you’ll find it very difficult to recruit new affiliates.

But when you treat your affiliates well, they will send you sales – often a surprising number of them.

Just think – all it takes is one really good affiliate to add 5 figures to your business.

A half dozen of these affiliates promoting you on a regular basis can move you into the 6 figure range. All for just recruiting and taking care of your best people.

Drop-Shipping Success for Total Newbies

You don’t need major skills to be a drop shipper these days. You don’t need to stock inventory, ship anything, or even guess what might sell.

Drop-Shipping Success for Total Newbies

Heck, you don’t even have to use your own money to pay for the goods.

You can work a couple of hours a day or week, depending on how serious you are.

And frankly the drop shipping method I’m about to show you is so straightforward, a teenager can do it.

Hint: Get your kids started with this when they’re in 8 or 9th grade, and by the time they graduate high school they’ll have a very nice nest egg for college, along with more real world business skills than most college graduates.

Now then… how do you find products? Amazon can give you a wealth of information on what’s selling and what’s hot at the moment.

Go to Google (yes Google, not Amazon) and run some searches such as…

  • Most popular kitchen gadgets on Amazon
  • Most popular fitness items on Amazon
  • Most popular electronic gadgets on Amazon
  • Most popular pet products on Amazon
  • Etc.

The first few results will be from the Amazon website itself, but don’t stop at those.

You’ll also find articles showing what’s new, what’s selling and what’s especially popular.

Be sure you’re only looking at results from the last 12-18 months – anything else might be out of date, especially if you’re looking at anything electronic in nature.

Make a list of possible products you’d like to sell. Once you’ve got some research done, you should have an idea of what niche you’d like to focus on.

Once you’ve chosen your niche, dig deeper into that niche to find products. You might even choose a sub-niche to make targeting your prospects easier. For example, instead of choosing ‘dogs’ as your niche, you might choose a single breed like ‘Great Danes.’

When you have your chosen niche and your products, go to Shopify and open your own store with their 14 day free trial.

Next, go to Oberlo and sign up to get their free plugin. This is going to make it super simple to add products to your store.

Now add the Oberlo plugin to your Shopify store.

Set up your payment processor. This is probably going to be Paypal or Stripe, or whatever service you are currently using.

Last, go to AliExpress and open a new account.

Once you’ve done that, import your products to your store by using the Oberlo plugin.

Did this sound like a lot of work?

Remember, you only have to set up these accounts once. After that, anytime you want to add a new product, it will only take you a few minutes to open things, grab the product and put it on your site.

Once you’ve done these things, you’re ready to start driving traffic and making money.

If you already have a list in this niche, then that’s your first go-to place to get traffic.

Same way if you already have social media accounts and followers in this niche, you’ll want to promote your store in those accounts.

When you’ve done those things, it’s time to invest a little money and start advertising.

Let’s use $100 as an example. And if you don’t have the $100 to spare, you can always sell something on a site like Craigslist or Gumtree to get it, or just borrow it someplace.

Your goal will be to set up a Facebook page for your store and test ads until you find your winner. Plan on initially spending $10 a day for 10 days to find the ad that gets the sales.

Don’t overthink this or get stressed. If you’ve chosen hot selling products, this really isn’t going to be that difficult.

As an alternative, or in addition to using Facebook, you can also find large Instagram pages in your niche that have at least 50,000 followers and decent engagement.

To figure out the engagement rate, add up the number of likes for their last 10 posts, and then divide that number by 10 to find the average likes. Once you have that number, divide it by the total number of followers to find the average engagement rate.

You’re looking for a bare minimum of 1% engagement. Once you find these pages, send them a direct message asking if they’re willing to promote your product.

Rates for promotion are typically $15 for 50,000, $20-25 for 100,000, and $30-$50 for 200,000. But these rates aren’t written in stone. The higher the engagement, the more you might want to consider paying. And a lower engagement means you shouldn’t be paying as much. Negotiation is key.

Look for the pages that most closely match what you’re selling. For example, if you’re selling something for rose enthusiasts, you ideally want to find a page that focuses on roses, not on gardening in general.

By investing $50 to $100 in Instagram, you should get 2-6 promotions and several sales or more. Use your profits to reinvest in your advertising.

Closely monitor what’s working best, and do more of that. Tweak and test your page for optimal results. Add products, rinse and repeat.

See how easy that is? Yet I know that 98% or more of people who read this won’t do it. Which is good news for you… much less competition that way. Ready… Set… Go!!! 😉

15 Ways to Create Tweets that Get Action

With so many tweets being delivered to every Twitter user, it can be difficult to get your tweets seen and clicked. Twitter has 320 million current active users and growing so it’s no wonder why the average Twitter user’s tweets aren’t seen (but you’re not average).

15 Ways to Create Tweets that Get Action

But done correctly, Twitter can still be a great source of traffic.

And as you know, if your Tweets aren’t driving traffic, then they’re not doing you or your business much good.

That’s why I’ve compiled this list of 15 ways to get your Tweets seen and clicked on by your followers.

1: Add Images

Did you know that tweets with images receive 18% more click-throughs, 89% more favorites and 150% more retweets?

And you can create multiple images for each blog post, using attractive colors, centered headlines and interesting textures.

Don’t forget to add your brand or URL, too.

For a slew of free design tools, check out this infographic: http://feldmancreative.com/2016/08/free-online-design-tools-infographic/

2: Use Faces

Studies show that few things in print or online media captures people’s attention faster than faces, so why not use them?

3: Use Your Own Face

Don’t forget to tweet your own face now and then, especially if you’re using a logo as your profile picture.

You’ll increase the stopping power of your tweet as well as build more of a personal connection with your followers.

4: Use Brackets

This is a great subject line trick as well – include something such as an afterthought in brackets, like this:

“Love the shoes [too sexy!]”

5: Quote Someone

Twitter users love quotes. They can be funny, famous, timely and so forth. When you come across something inspiring or thoughtful, by all means share it.

And if the quote is over 140 characters, feature the quote in an image.

Here are 20 tools to do just that. http://louisem.com/2573/make-picture-quotes-easy

6: Hashtag Your Topic

Your tweets are usually seen only by your followers. But if you add a hashtag or two, your tweet can potentially be found by others as well.

Want to do some hashtag research? Check out http://hashtagify.me/

7: Make Your Tweets Contagious

To get your tweets shared, Jonah Berger, the author of Contagious: Why Things Catch On, says to make them viral using any of the following:

  • Social Currency – how smart a user looks to others when they share your tweet
  • Triggers – top of mind content people are triggered to think about
  • Emotion – focus on feelings rather than function
  • Public – built to show, built to grow. Think of a brand that puts a red bottom on all of their shoes and you get the idea.
  • Practical Value – news you can use
  • Stories – tell stories people want to share
  • 8: Add Emojis and Symbols

Non-text characters make your message stand out. If you’re using a smartphone, you’ll find the emojis right on your keyboard.

If you’re on a computer, you can download a Chrome extension or copy and paste Twitter symbols from a Twitter library such as this one. https://www.piliapp.com/twitter-symbols/

9: Ask Questions

Posing questions to your followers is an effective way to engage people.

Be sure to follow up with everyone who answers you so they know you’re listening.

And you can always highlight answers by retweeting them with your response, keeping them alive and inspiring even more interaction.

10: Use Polls

Twitter Polls are a great tool for attracting attention and engaging followers.

Click the “Add poll” icon beneath the tweet box, add up to four questions, and choose how long you want your poll to run.

11: Thank Profusely and Often

When your fellow tweeters have promoted your content or even contributed to it, thank them. This makes you look like a really nice person, plus it’s great for building relationships.

12: Use @ to Get Specific Attention

If you want someone specific to see your tweet, mention them by including their username preceded by the @ symbol.

13: Use an Image to Grab Group Attention

If you want to get the attention of a group of people, include an image in your tweet. Then when Twitter prompts you with “Who’s in this photo?” you can tag the image with up to 10 users without affecting your character count.

14: Use Twitter Cards

Twitter cards let you include additional media types – such as images, videos, audio and download links – in your tweets.

They’re not the easiest thing to use the first time, though, so you might want to follow along with Twitter’s CMS Integration Guide. https://dev.twitter.com/cards/cms-integration

15: Tweet Multiple Times

Tweets go by so fast, many of your tweets will never be seen.

That’s why you want to tweet about that new blog post of yours several times over the course of a few days.

Bonus: Use ‘Start a Fire’ https://startafire.com/

This service lets you increase the reach of your content as you share free links. Here’s how it works:

First you add a branded badge with content within any link.

Let’s say you’re sharing content from Mashable – you simply add a branded badge to the link.

Next, you share your third party content to increase engagement. After all, a link from Mashable will often get more clicks than a link from your own website.

And by the way, this doesn’t just work with Twitter – it works with Facebook, LinkedIn, Pinterest and several other social media networks.

Lastly, your re-shared links continue to carry your recommendations to new audiences, exposing them to your content.

And you can track, measure and get instant insights on the performance of your third party content, too!

Make the very most of your Twitter time by using these little tricks to get your tweets noticed and shared. If you’re going to be Tweeting, make sure that your song is heard!

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